Brand Concept
Sticks & Bones is a raw, primal-inspired pet food line for growing kittens and puppies. The name plays on nature’s essentials: “sticks” (plants) and “bones” (meat). It connects to our hunter-gatherer ancestors with early-life nutrition.
Rack Cards
Promoting the New Product
These rack cards were designed as part of a promotional campaign to drive in-store purchases and encourage first-time customers to try the brand.
