Sticks & Bones

Sticks & Bones is a pet food brand offering raw, paleo-inspired meals for growing puppies and kittens. The project involved developing a complete visual identity system to support the brand’s launch across retail and promotional channels. Deliverables included brand naming, expressive typographic logos, packaging design, and educational point-of-sale materials. The identity was designed to feel wild yet trustworthy, bridging ancestral nutrition with modern shelf appeal. 

brand naming, Logo Design, packaging design, Promotional Rack Card

Custom Illustration

Promotional rack cards were designed to support in-store marketing and increase product trial. Each card features an offer to encourage purchases and attract first-time customers. A QR code directs shoppers to claim free samples and learn more about the brand. The pieces were created for placement in pet stores, veterinary clinics, and adoption centers.