Sticks 'N' Stones
Kitten & Puppy Food Branding + Launch Promo
Sticks & Bones is a fun, Paleo-inspired pet food brand created for a school project about launching new products. The challenge was to build an original brand from the ground up—including a name and logo that instantly tell you what the product is all about.
The Brand Concept
Sticks & Bones is inspired by our hunter-gatherer ancestors, where humans survived on hunting raw meat and foraged ingredients.
The Logo
Color Pallet
Font
Rack Cards
Promoting the New Product
These rack cards were designed as part of a promotional campaign to drive in-store purchases and encourage first-time customers to try the brand.