Sticks ‘n’ Bones
Launching a Paleo Pet Food New Brand
Sticks ‘n’ Bones is a fictional paleo-inspired pet food brand designed for young cats and dogs. Created as part of a brand identity and packaging assignment, the goal was to develop a complete visual system—from naming and logo design to packaging and promotional materials. The brand is rooted in the idea of feeding pets the way their ancestors ate: raw, natural, and primal. Drawing inspiration from hunter-gatherer themes, the project explores how expressive typography and strategic naming can communicate personality, purpose, and positioning—without relying on imagery or symbols.
Brand Concept
Sticks & Bones is a raw, primal-inspired pet food line for growing kittens and puppies. The name plays on nature’s essentials: “sticks” (plants) and “bones” (meat). It connects to our hunter-gatherer ancestors with early-life nutrition.
3D Packaging Mockup
Rack Cards
Promoting the New Product
These rack cards were designed as part of a promotional campaign to drive in-store purchases and encourage first-time customers to try the brand.
