Lioness Locs Salon & Wine Bar
Brand Identity, Booking Experience, Launch Promotion, Illustration System
Lioness Locs was developed as a brand concept for a salon and wine bar centered on natural hair, confidence, and community. The project brief included creating a full visual identity, promotional materials for launch, and a custom booking section for the brand’s website. Design decisions focused on balancing a luxurious, feminine aesthetic with functional digital experiences that support client flow.
Custom Illustrations
Custom illustrations were created to give Lioness Locs a distinctive visual language. Inspired by contemporary editorial artwork, the style combines bold shapes, rich color, and expressive texture to reflect class, beauty, and luxury. These assets were used to add personality across promotional materials.
