Lioness Locs Salon & Wine Bar

Brand Identity, Booking Experience, & Launch Promotion

Lioness Locs was developed as a brand concept for a salon and wine bar centered on natural hair, confidence, and community. The project brief included creating a full visual identity, promotional materials for launch, and a custom booking section for the brand’s website. Design decisions focused on balancing a luxurious, feminine aesthetic with functional digital experiences that support client flow. This case study explores how cohesive branding and thoughtful interface design could support the needs of a service-based business.

Deliverables

1. Brand identity

2. Custom booking interface design

3. Responsive web UI (desktop + mobile)

4. Digital services menu

5. Instagram Story promotional content

6. Business card design

Client(s) 

Lioness Locs