Building Blocks
Building Blocks is a high-protein fitness snack crafted for active individuals who want to fuel their goals with something both functional and flavorful. Whether you’re craving something sweet or savory, these portioned cubes deliver clean, purposeful nutrition without sacrificing taste. Inspired by the concept of “bodybuilding,” every part of the brand—from the name to the product’s cube-shaped form—reinforces the idea bodybuilding. It’s more than just a snack—it’s the snack that builds you.
Packaging Design
Packaging is stackable and modular—just like blocks. Designed for portability, clarity, and shelf impact. Side panels include functional messaging and nutrition facts that educate, not overwhelm.
Product Design & Flavor Concepting
Each Building Block was designed not just for taste, but to visually and structurally reflect its purpose. Texture, color, and interior layers were considered to reinforce the snack’s functionality and flavor category.
Project Overview
| Objective | Develop a snack food brand rooted in the Purposeful millennial mindset—targeting active consumers who want snacks that serve a real function in their fitness lifestyle. |
| Course | Design Communications II |
| Assignment Context | Completed for a product design course focusing on consumer behavior, packaging design, and brand storytelling. |
| Deliverables | Brand name, logo, packaging, product concept, style guide, and mockups. |
