Building Blocks

The Snack That Builds You

Building Blocks is a concept brand created to target fitness-conscious millennials looking for snacks that serve a real purpose. From the cube-shaped product to the brand name and packaging system, every element was designed to reinforce the idea of structure, strength, and clarity. This project explores how visual identity and product form can reflect a product’s function without sacrificing shelf appeal. The outcome is a unified brand system that feels bold, modular, and intentionally built.