Sticks N’ Bones
Sticks & Bones is a fictional pet food brand inspired by the Paleolithic diet, offering a raw, species-appropriate diet for kittens and puppies. The project involved creating a brand identity, packaging design, and promotional materials to communicate the benefits of natural, whole-food nutrition over synthetic alternatives.
Project Type: Branding, Packaging Design, Marketing Collateral
Objective: Create a cohesive brand identity and marketing materials for a Paleo-inspired pet food line.
Target Audience: Pet owners looking for natural, raw nutrition for their pets.
Design Approach: Minimalist, earthy, and primal-inspired aesthetics to reflect the raw, ancestral diet concept.
Client
Self-Initiated Concept
Year
2025
